When it comes to travel planning, no one wants to think about what could go wrong. But as a travel advisor, one of the most valuable services you can offer is peace of mind. That’s where travel insurance—specifically Cancel For Any Reason (CFAR) coverage—comes into play. It’s not just a safety net for your clients; it’s a strategic business move for you.
In this blog, we’re diving into why CFAR travel insurance should be part of every travel conversation you have—and how it benefits both your clients and your bottom line.
1. Protect Your Clients and Give Them Peace of Mind
When your clients invest in a dream vacation, they’re not just spending money—they’re investing their time, expectations, and emotional energy. Standard travel insurance offers some protection, but it often comes with restrictions. In fact, most basic policies will not cover cancellations due to war, civil unrest, or unexpected world events unless a specific advisory is in place.
That’s why CFAR is such a powerful upgrade. It allows your clients to walk away from their trip investment for virtually any reason—whether it’s a last-minute change of heart, a family emergency, or growing concerns about global events.
When you recommend CFAR coverage, you’re not just selling a policy—you’re providing peace of mind. Your clients will feel safer, more confident, and better supported knowing they can make flexible decisions if circumstances change.
2. Increase Your Commission While Offering Better Protection
Here’s something that benefits both your clients and you: CFAR travel insurance typically comes with a higher commission rate than standard coverage. That means when you recommend a more comprehensive policy, you’re not only elevating the service you provide—you’re also boosting your earnings.
Many advisors shy away from “upselling” insurance because they don’t want to pressure their clients. But this isn’t just a sales pitch—it’s smart risk management. You’re protecting your clients’ investment while increasing your value as a trusted professional. When you align their best interest with your business goals, everyone wins.
3. Add Value to Your Travel Business
Clients may not remember every detail about their itinerary, but they will remember how you made them feel during the planning process. When you bring up insurance early and educate them on why it matters—especially the “Cancel For Any Reason” option—you position yourself as a proactive, trustworthy expert.
It’s not just about avoiding disasters. It’s about being the kind of advisor who anticipates needs and goes the extra mile. Offering full protection plans elevates your service and makes you stand out from the crowd. You’re not just booking a trip—you’re helping safeguard your clients’ investment and peace of mind.
4. Travel Is Unpredictable—Your Clients’ Coverage Shouldn’t Be
Even with the best planning, things can change in an instant. Political unrest, unexpected illness, or even changing personal circumstances can all impact a client’s ability or desire to travel. Unfortunately, standard supplier-provided insurance usually doesn’t cover these situations.
And most suppliers? They won’t voluntarily cancel trips—even when conditions are less than ideal. That means your clients could be stuck with non-refundable costs or limited credit options.
By recommending CFAR policies, you’re helping your clients avoid those headaches. They’ll thank you for it—especially if the unexpected happens.
5. Take Advantage of Levarté’s Insurance Partnerships
As a Levarté Travel advisor, you’re not limited to what suppliers offer. You have direct access to two of the top travel insurance providers in the industry: Travel Insured and Allianz. These partners go far beyond the basic policies some clients are used to.
What does that mean for you? You can offer comprehensive, personalized coverage that’s tailored to your clients’ needs. And it shows your clients that you’ve gone the extra mile to protect them—not just book a trip.
Plus, with tools and support from the Levarté team, it’s easier than ever to get quotes, explain coverage, and streamline the insurance conversation into your regular sales process.
Make Insurance Part of Every Conversation
Offering travel insurance—especially Cancel For Any Reason coverage—is one of the easiest and most effective ways to increase your value, protect your clients, and grow your business.
Your clients deserve the peace of mind, and you deserve to be compensated for the care and service you provide.
With Levarté Travel’s partnerships and support behind you, you’re empowered to offer top-tier insurance options that truly make a difference.